We Are BMF
Made To Inspire
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Disney

BMF, is an award-winning global experiential agency offering a variety of services across integrated marketing, including experiential strategy, design and production, sponsorship and partnership marketing, social media and influencer engagement, content creation, data and analytics, talent procurement and public relations. 

OBJECTIVE

Magical thinking and unexpected creativity is what make BMF a trusted resource for Disney’s consumer products marketing teams. Over the years, BMF has developed creative strategies for Disney franchises such as Mickey: The True Original and Tim Burton’s The Nightmare Before Christmas to tell their stories in fresh ways, connecting with key audiences during relevant cultural moments.

ABOUT THE PROJECTs

Mickey: The True Original

BMF developed a SXSW activation strategy to bring Mickey: The True Original to a new generation of audiences, and to highlight Mickey as a source of inspiration to drive creator partnerships for consumer product collabs.

The Nightmare Before Christmas

The Disney consumer products team approached BMF with a challenge: drive consumer awareness and demand of Disney’s The Nightmare Before Christmas products beyond the traditional Halloween to Christmas time period. BMF developed ‘The Halloween Town Beach Club’: an immersive ‘Christmas in July’ experience to drive awareness and sales of a summer-focused collection of consumer products, and to re-invigorate the franchise with a focus on Gen Z & Millennial families.

How We Collaborated

Creative Strategy / Creative Development / Experiential Concepting / UX/UI Design / Event Production