OBJECTIVE
To partner with Vevo to design, develop and flawlessly execute a hybrid 2022 IAB NewFronts experience to solidify the brand’s position within the CTV ecosystem in 2022 and beyond. The goal is to focus on the U.S. audience with storytelling and digital extensions for UK, Canada, AUS and LATAM.
ABOUT THE PROJECT
BMF partnered with Vevo to design, develop and flawlessly execute a hybrid 2022 IAB NewFronts experience to solidify the brand’s position within the CTV ecosystem in 2022 and beyond. 394+ guests and Vevo employees were in attendance to the Newfront Event. BMF turned Hammerstein Ballroom into a living room by creating lounge pods with multiple pieces of furniture that resembled Vevo’s music genre colors.
HOW WE COLLABORATED
Creative Strategy / Campaign Development / Experiential Activation / Virtual Events / Digital Activation / Design & Production
