We Are BMF
Made To Inspire
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Dell XPS & Yara Shahidi

BMF, is an award-winning global experiential agency offering a variety of services across integrated marketing, including experiential strategy, design and production, sponsorship and partnership marketing, social media and influencer engagement, content creation, data and analytics, talent procurement and public relations. 

OBJECTIVE

Leverage the Dell XPS & Yara Shahidi partnership to drive strong awareness and consideration of the Dell XPS product amongst Gen-Z + Young Millennials, with a goal of strengthening an emotional connection to Dell XPS and helping to drive Digital Equity to underserved & disadvantaged communities.

ABOUT THE PROJECT

Dell partnered with BMF to develop a social impact focused seeding kit program that would creatively seed the Dell XPS product, strengthen relationships, build premium perception, and drive organic brand awareness. The program encouraged recipients to join Dell XPS and Yara Shahidi in their mission towards creating fundamental digital equity change through the use of creativity and technology. Leaning into the Dell XPS Youniverse campaign,  BMF’s team of creative experts fabricated a custom sustainably conscious box that was bold by design and filled with diverse black owned business and eco-friendly items that stimulated the creative mind - allowing consumers to tap into and become all of they are! Each recipient was also encouraged to share their story through social and invite their followers to comment for a chance to also receive a Dell XPS laptop and attend a future virtual VIP event with Yara.



 

RESULTS

  • 25+
    Curated Group Of Influencer Changemaker Recipients
  • 25+
    Additional Changemaker Consumer Contest Winners

HOW WE COLLABORATED

Brand Experience Strategy / Custom Creative Development / Diverse & Inclusive Gifting Procurement / Custom Fabrication & Production Management / Fulfillment Logistics