We Are BMF
Made To Inspire
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Bored Ape Yacht Club

BMF, is an award-winning global experiential agency offering a variety of services across integrated marketing, including experiential strategy, design and production, sponsorship and partnership marketing, social media and influencer engagement, content creation, data and analytics, talent procurement and public relations. 

OBJECTIVE

Produce Bored Ape Yacht Club’s first-ever live event. Create a VIP experience for the Bored Ape Yacht Club community that would allow NFT owners to meet and socialize with other members of the community to provide value outside of their investment and bridge the gap between digital & physical realities.

ABOUT THE PROJECT

BMF produced Bored Ape Yacht Club’s first-ever Ape Fest, an exclusive Warehouse Party for the brand’s NFT owners, VIPS, and celebrities, including Aziz Ansari and Chris Rock, at the historic Brooklyn Steel music venue, in New York City. The once-in-a-lifetime live music line-up wowed guests as they mixed and mingled in BMF’s re-creation of the brand’s famed virtual Curtis’ Swamp in real life. BMF displayed the BAYC’s unique digital collectibles in a one-of-a-kind art exhibition seamlessly integrated with the photo-worthy tiki and nautical decor elements.



 

RESULTS

  • 1,800
    Exclusive Attendees
  • 200+
    Custom Printed Bored Ape Yacht Club NFTS

HOW WE COLLABORATED

Creative Consultation / Decor & Styling / Partnership Management