OBJECTIVE
Amplify media and consumer awareness of Armani Ristorante New York City, showcasing the Italian fine dining offerings from the only US dining destination by Giorgio Armani.
ABOUT THE PROJECT
BMF conducted targeted press outreach to media across multiple verticals, including specialty food and beverage outlets, sharing the upscale culinary program and beverage offerings available at the Italian fine dining eatery. Storytelling approach included recipe features, seasonal ingredient highlights & specialty menus, alongside exploration into Italian culture for third party credibility – all driving reservations at the restaurant’s 5th Avenue location in New York City.
RESULTS
- 185,536,893
Media Impressions To-Date
HOW WE COLLABORATED
Strategic Planning / Targeted Media Outreach / Expert Positioning / Reporting + Monitoring
“The best plates to be had at the restaurant, however, center on pasta—most remarkably the risotto-style spaghetti, one of the most difficult items on the menu to replicate.”
—FORBES
Press
