Los Angeles, CA - BMF Media is thrilled to announce the appointment of Tomas Seefried as their new Senior Vice President of PR & Partnerships.

A seasoned creative visionary and communications strategist, Tomas brings a wealth of experience and a 360-degree approach to integrated brand storytelling. With deep roots in culture, fashion, and media, Tomas has built a career at the intersection of innovation and influence, making him the ideal leader to usher in BMF’s next phase of growth.

Tomas joins BMF from M&C, where he served as Senior Vice President of Accounts and led the agency’s premium lifestyle and culture division. There, he earned industry-wide recognition for campaigns on behalf of global brands such as adidas, Oakley, Reebok, Tinder, and WHOOP, with features in PR News Week and honors from the Reagan and PR Platinum Awards.

“I’m energized by the opportunity to help shape BMF’s next chapter,” said Tomas. “We’ve hit the ground running in Q1 and Q2, already making meaningful waves across the portfolio. I’m excited to keep that momentum going - growing our roster with bold, culture-shaping clients, who lead with purpose and great impact.”

At BMF, Tomas will lead the charge in expanding the agency’s presence within the fashion and beauty sectors, bringing a unique and culturally attuned perspective to PR and strategic communications. His immersive, disruptive approach to brand integration will drive bold new offerings and further elevate BMF’s capabilities across industries.

Prior to M&C, Tomas founded his own consultancy, de-fined, where he engineered breakthrough campaigns for Red Bull Music, the NFL, Tom Dixon, and Nike. His career began with producing international fashion events at IMG and spearheading PR for high-profile designers and brands including Rodarte, Kenzo, Dion Lee, and Opening Ceremony.

“Tomas is not only an incredibly talented communications executive, he has deep experience in crafting the ideas that will generate meaningful buzz which is at the core of what we do - experience and idea led PR,” said EVP of Client Services Katie Rappaport. “Tomas understands what is needed to deliver headline worthy campaigns and we are very excited to see what's next for the team under his leadership.”

BMF’s PR division is among the agency’s four core integrated offerings including digital, experiential, and creative / strategy. Current BMF PR clients include: Tourism Fiji, Loews Hotels & Co, The Carlyle - a Rosewood Hotel, Tales of the Cocktail Foundation, Spanx, Lilly Pulitzer, Sunglass Hut, and ZO Skin Health.

ABOUT BMF

BMF is a global integrated creative marketing agency known for humanizing brands in unexpected, inspiring, and impactful ways. Celebrating over 20 years in business, the award-winning boutique agency is helmed by partners Brian Feit, Bruce Starr, and Ed Starr, and is supported by an experienced global team of both long-standing BMFers, and recent executive-level hires.  

BMF’s international network of cross-disciplinary creative marketers build extraordinary brand experiences around the world, and across channels. The agile team provides a fully integrated service offering, from strategy and creative to experiential, digital, talent, and public relations. Elevating brands who seek a relevant role in cultural conversations important to their audiences, BMF has a global client roster that includes Marriott, Visa, Disney, Estée Lauder, Crystal, Lamborghini, TikTok, Poppi, Gucci, Lilly Pulitzer, and Japan Airlines.

BMF has been recognized for its legacy of boundary-pushing work, and as an innovative marketing industry force. Among its many accolades, BMF was honored by Ad Age as a Small Agency Award winner in the “Campaign Of The Year” category for its work with CBS. BMF is an LGBT-owned business certified by the National LGBT Chamber of Commerce (NGLCC nglcc.org) with diversity and inclusion as part of the agency’s core DNA. For more information, visit www.wearebmf.com and connect with us on Instagram and LinkedIn.