We Are BMF
Made To Inspire

Amazon Luxury Stores

BMF, is an award-winning global experiential agency offering a variety of services across integrated marketing, including experiential strategy, design and production, sponsorship and partnership marketing, social media and influencer engagement, content creation, data and analytics, talent procurement and public relations. 

OBJECTIVE

Execute Luxury Stores at Amazon’s first in-person activation with a sole KPI of 100M impressions, paired with an added air of “revenge marketing” aimed at inciting interest from luxury brands who previously passed on the platform, and those who have yet to be approached.

ABOUT THE PROJECT

BMF executed a series of branded events in the Hamptons over two weekends in July. A hand-selected assortment of media and impression-garnering Luxury Stores Ambassadors, alongside celebrities and personalities attended a co-branded lunch with the Latin American Fashion Summit and two intimate dinners co-hosted by newly launched Luxury Stores’ brands, Alexandre Birman and UBeauty. Throughout each weekend, creators and media KOLs captured then shared content across their social channels and editorial platforms, resulting in over 146M+ impressions for Luxury Stores at Amazon – a significant over-delivery on the program’s KPI.



 

RESULTS

  • 2.2M+
    Paid Talent Impressions
  • 60k+
    @amazonluxurystores Impressions
  • 146M+
    Media Impressions
  • 215
    In-Feed Frames
  • 447
    Story Frames

HOW WE COLLABORATED

Experiential Activation / Design & Production / Influencer Amplification / Creator Events / Content Creation / Creative Strategy

“Luxury Stores at Amazon partnered with the Latin American Fashion Summit (LAFS) to give us a unique curation of high-end Latine brands. From fragrance and jewelry to swimsuits and resort wear, there’s something here for all your luxury needs.”

- Refinery29