We Are BMF
Made To Inspire
Loews Miami Beach Hotel_Exterior.jpeg

Loews Summerfest

BMF, is an award-winning global experiential agency offering a variety of services across integrated marketing, including experiential strategy, design and production, sponsorship and partnership marketing, social media and influencer engagement, content creation, data and analytics, talent procurement and public relations. 

OBJECTIVE

Strategically ideate Loews Hotels & Co’s summer programming by levering brand partnerships that organically weave into the brand’s “Welcoming You Like Family” ethos. This programming both needed to feel organic to the brand and garner earned attention with messaging focusing on inclusive, family fun at all 26 Loews properties nationwide.

ABOUT THE PROJECT

BMF created an overarching strategy Loews' Summerfest 2022 programming. BMF tapped Bruno Mars' SelvaRey rum as a partner on this summer initiative featuring property-inspired cocktails, alongside custom mocktails, to help amplify the flavors of the season. In addition, each property created “Summerfest Cultural Safaris" to help guests discover the hidden gems of each region.

 

RESULTS

  • 7
    Press Placements
  • 24,904,122
    Total Impressions
  • 100%
    Coverage Included “Welcoming You Like Family” Brand Messaging (Client KPI)

HOW WE COLLABORATED

Creative Strategy / Lifestyle PR / Campaign Development

As part of Loews’ commitment to ‘welcoming you like family,’ the brand has curated warm weather offerings designed to appeal to guests of all ages, abilities, and lifestyles.

– Just Luxe