We Are BMF
Made To Inspire
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Gucci

BMF, is an award-winning global Integrated Creative Marketing Agency offering a variety of services across integrated marketing, including experiential strategy, design and production, sponsorship and partnership marketing, social media and influencer engagement, content creation, data and analytics, talent procurement and public relations. 

OBJECTIVE

Create an impactful launch for Gucci Beauty’s L’Obscur Mascara that reaches VIP and consumer audiences experientially, encouraging social and digital interaction, onsite product purchases and overall event press coverage.

ABOUT THE PROJECT

To debut the Gucci L’Obscur Mascara, BMF created the Gucci Beauty Network Studios, an immersive and digitally integrated popup experience in West Hollywood that gave guests access to a behind the scenes look at the brand’s portfolio and the opportunity to capture content and purchase products. We executed a VIP party followed by a two-day consumer popup, amplified by the BMF Talent/Digital team and LFB PR services to assist in guest list curation and pre and post pitching.

Highlights

DJ sets by L’Obscur Mascara’s Brand Ambassadors Dani Miller [@alienzarereal] and Jeffertitti Moon [@Jeffertitti] Gucci Beauty Network Studios debuted the L’Obscur Instagram filter.

 

RESULTS

  • 266+
    VIP Party Guests
  • 27%
    Consumer Guests Pre-registered on Microsite
  • 152,063,810
    Media Impressions
  • 1,337
    Guests over the Course of 2 Days
  • 2,523
    Mémoire Photo Booth Photos Taken
  • 1,593
    Screen Test Photos Taken

How We Collaborated

Microsite RSVP + Guest List Curation / Experiential Strategy + Creative Ideation / Pop-Up Retail + Sampling / Media + Press Pre + Post Pitching

“Gucci is over the moon with the outcome of the event… we had one of the best events we’ve ever had!”