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Made To Inspire
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Kaws x Uniqlo

BMF, is an award-winning global experiential agency offering a variety of services across integrated marketing, including experiential strategy, design and production, sponsorship and partnership marketing, social media and influencer engagement, content creation, data and analytics, talent procurement and public relations. 

THE BRIEF

UNIQLO is known for collaborating with designers to create unique capsule collections that communicate the brand’s pop cultural relevance and connect with the masses. As a push to drive traffic and pre-holiday season sales for their latest KAWS x Peanuts collaboration, BMF was tasked to develop an amplification strategy that drove sales on and offline, with clearly trackable engagement and ROI metrics.  


BMF approach
 

BMF developed a detailed content strategy to raise product awareness and amplify core brand messaging via the identification, sourcing and management of 17 notable influencers to curate posts across their social platforms featuring the new collection. BMF’s influencer formula, paired with detailed and reliable vetting processes, drove more than 3,900 clicks to the brand’s website and increased foot traffic to stores.

 

RESULTS

  • 50+
    Social Media Posts
  • 20MM+
    Social Media Impressions
  • 347K+
    Social Media Engangments

SERVICES PROVIDED

Integrated Brand Strategy: Content Storytelling, Amplifcation Strategy

Program Extensions: Brand Influencer Identification + Management

Recap Analytics: Post Execution Recap, Engagement and ROI Metrics

 

"“We couldn’t be happier with the results of the #UT x KAWS Peanuts influencer project. The quantifiable results were substantial and showed a healthy balance of paid and organic posts. Thank you team BMF for hustling with us to make this happen on an accelerated timeline".

– Suzanne Seymour, Marketing & Brand Communications Director, UNIQLO USA