We Are BMF
Made To Inspire
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Estée Lauder

BMF, is an award-winning global experiential agency offering a variety of services across integrated marketing, including experiential strategy, design and production, sponsorship and partnership marketing, social media and influencer engagement, content creation, data and analytics, talent procurement and public relations. 

OBJECTIVE

Engage influencers to launch and communicate the product benefits of the brand’s newest eye cream launch – Estée Lauder Advanced Night Repair Eye Supercharged Complex.


ABOUT THE PROJECT 

BMF conceptualized an immersive activation in Los Angeles to engage influencers and media.  A highly curated guest list was invited, including DJ and TV personality James Kennedy, on-brand bloggers, influencers and creators, driving buzz around the launch.

Attendees traversed a museum-like retrospective entrance tunnel highlighting the milestones of Advanced Night Repair’s scientific innovation. The experience enveloped guests in a dramatic day-to-night transition that contextualized the product’s blue light protection. In the Digital Detox Lounge, guests could relax and recharge under a night sky of star-filled constellations, while a blue light bedroom photo vignette highlighted product benefits, serving as the anchoring focal point of the activation.

 

RESULTS

  • 4M
    Total Social Reach
  • 4.8%
    Average Engagement Rate
  • 869
    Swipe Ups to Purchase

HOW WE COLLABORATED

Integrated Marketing Planning/ Influencer Relations, Content & Creators/ Entertainment Marketing/ B2B and B2B2C Experiential Production/ Talent Appearances

“Our creative innovations and high-quality products resonated strongly. We attracted new consumers and increased engagement with existing ones through successful digital advertising and influencer activities.”

- President + Chief Executive Officer