We Are BMF
Made To Inspire
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Dell

BMF, is an award-winning global experiential agency offering a variety of services across integrated marketing, including experiential strategy, design and production, sponsorship and partnership marketing, social media and influencer engagement, content creation, data and analytics, talent procurement and public relations. 

the brief

In what is now a collaborative, multi-year global partnership, BMF has worked with Dell to develop impactful and engaging product showcases and keynotes. For each of these B-to-B and B-to-C Dell events, both domestically and abroad, BMF has been tasked to develop an innovative and effective experiential strategy that delivers consistent design and flawless execution.


bmf approach

BMF has used core insights and year-over-year data to develop a large-scale design strategy transferable across Dell’s diversified business needs. Beginning with Dell’s dedicated global retail event, Dell@Retail, BMF has spent several years crafting a unique approach rooted in informed guest flow, interactive design, and eye-catching displays. Most recently for the 2018 event, BMF leveraged the Los Angeles venue’s rich cinematic history to create a three-day conference designed to highlight Dell’s newest campaign, Dell Cinema, and spotlight more than 100 upcoming product releases. Wow moments included a floating creative element with partner content, oversized floating laptops built as projection screens and interactive Gaming displays for Dell and its partners to test new systems and software.

 For major consumer-facing and industry events, including Dell’s return to IFA 2018, BMF has focused on building attention-grabbing booth designs to get people talking. This was brought to life in Berlin via an immersive Dell Cinema art gallery with colorful installations highlighting the superior technology found in Dell products. At SIGGRAPH 2017 in Los Angeles, BMF helped Dell celebrate 20 years of Precision with a cutting-edge anniversary event that welcomed guests with a lighted entry portal, hosted VR and AR simulations and a partner panel discussion that kicked off the festivities.

 Translating the successful design formula to the larger suite of Dell’s corporate events, BMF has also creatively executed the company’s appearances at the Small Business Expo, SIGGRAPH, Computex, five consecutive Dell@Retail events, and a global gaming product launch in Beijing.

 

RESULTS

  • Consistent
    Year-Over-Year Elevation of Product Innovation Through Events and Conferences; Setting The Highest Standards for Dell Products
  • 110K+
    Attendees at Dell IFA 2018 with Dell Sales Teams Reporting The Greatest Lead Generation In Brand History
  • 16.5K+
    Attendees at Siggraph 2017 with 150 + Attendees at Anniversary Event

SERVICES PROVIDED

Event + Experiential Design / Influencer + Digital / Campaign Strategy / Planning / Event Production